DwellSpace
Landing Page
DwellSpace connects homebuyers with verified property agents. The task was to design a conversion-focused landing page that communicates trust and simplicity.
UX Design
design
ui
prototyping
ux
design
rive
research
Feb 5, 2019
Apr 23, 2020
Challenge
The original site had low conversion rates due to poor visual hierarchy and unclear CTAs. The client wanted a modern, mobile-friendly design aligned with their rebrand.
Approach
I restructured the layout to emphasize property listings and agent credibility. Added interactive elements — subtle hover animations, testimonial sliders, and clear form flows — to guide visitors naturally toward signup.
Outcome
45% boost in lead conversions within 2 weeks of launch
Reduced bounce rate by 28%
Improved brand consistency across digital channels
Tools: Figma, Framer
